As an email sender, your reputation is the most important thing that determines whether your messages will reach the inbox. Your reputation is based on three primary factors which is history with your contacts, domain reputation and IP address that sending your email.
Deliverability is key to the success of your campaigns. We count every email that has reached its destination as a delivered email. For this reason, our engineers are constantly monitoring our sending servers to ensure the best deliverability possible.
However, MAIL MY NEWS cannot guarantee that all your emails will arrive in the inbox as this also depends on you, the sender.
Deliverability can be affected by the following factors such as user complaints, hard bounces, the routing of your emails and your electronic authentication systems (SPF, DKIM, etc.), your reputation, which means that your domain name and your IP address and also the content of your emails.
Email service providers use two methods to send emails on behalf of their customers: shared IP addresses and dedicated IP addresses.
A shared IP is shared by several customers (email senders).
A dedicated IP is used by only one customer (email sender).
At MAIL MY NEWS, we give our customers the ability to choose between these two options.
When you send B2B messages (to business email addresses) you may encounter deliverability problems caused by the recipient company’s firewall.
To improve the deliverability of your B2B emails, we recommend that you contact the IT department of the company concerned and ask them to whitelist the IP ranges below.
Yahoo has changed its DMARC policy for his domains. Yahoo prohibits third party email senders from using a @yahoo.com (and other yahoo domains such as yahoo.co.uk, etc.). All such messages sent from a Yahoo address outside the Yahoo infrastructure (via an email marketing platform) will be rejected by recipients' inboxes and will not be delivered.
Yahoo has changed its DMARC policy to ‘p=reject’. Any messages without a proper Domain Keys Identified Mail (DKIM) signature or Sender Policy Framework (SPF) alignment will be rejected and will generate a soft bounce. This action has been taken by Yahoo to effectively combat spam and phishing.
Gmail and AOL adopted similar policies. It is advisable to all users not to use your personal address of public domains as a sender. We recommend using your own domain in your sender. Following which you will enjoy better delivery to the end users.
On June 1, 2016, Gmail updated its DMARC policy to prohibit third party email senders from using an @gmail.com address. All such messages sent from a Gmail address outside the Gmail infrastructure (via an email marketing platform) will be rejected by recipients’ inboxes and will not be delivered.
Due to this policy, it will no longer be possible to use a Gmail address to send a marketing campaign or transactional email using any email marketing platform. There are two solutions available for MAIL MY NEWS users currently using a Gmail address sender:
Option 1 (Recommended): Update your sender to an email address on your business domain. For example, firstname.lastname@example.org. If you do not have a domain name setup with an email address, you can purchase a domain with email capabilities from most domain providers, such as 1&1 or GoDaddy. Then, you can configure your domain and add new sender(s) in MAIL MY NEWS.
Option 2 (Not Recommended): Use a "free" email address that is not provided by Gmail, Yahoo or AOL as your sender. For example, you may still use a Hotmail or Orange address as your sender. However, these ISPs may soon institute a similar policy as Gmail, Yahoo and AOL, which is why we strongly recommend the first solution.